Setting a price and having a discount strategy for each of the major payers is critical for launch success, understanding your net sales forecast, and tracking potential deviations.  CALISYM knows the key steps:

1. Refine the prescriber/plan data so that it better reflects current payer and PBM relationships

2. Leverage MMIT, Fingertip Formulary, or your team's knowledge to understand the competitive copays for the key managed care plans 

3. Determine the copay elasticity for the competitive set or an analog

4. Develop an optimal discount level and an estimate of the timing of the contract for each key plan

5. Incorporate the gross to net estimate and contract dates into your product uptake assumptions

6. Track the assumptions vs. actual discounts to understand possible deviations from the forecast
    

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